Because of the very high surface of activated carbon (400...2000 m2/g) a lot of organic substances are able to adsorb (attach). The process of adsorbing is in gases (air filter) very fast. So you need only a little bit carbon to clean air for e.g. air stones. With air filters you can get out nicotine (cigarette smoke) or organic dissolvent as evaporations of fresh colours, cleaning chemicals, etc. In the air inlet of a skimmer a small activated carbon filter is able to protect the aquarium against contaminants. Change the carbon every 3…6 months.
For eliminating organic substances in water you need long contact times to adsorb harmful substances. The contact times should never drop below 30 minutes in flow through systems (e.g. tap water treatment). It means in effect that only 1 drop per second should flow through an activated carbon bed of 1 liter.
In circulation systems (e.g. aquarium) you can eliminate organic substances like heavy degradable (persistent) stuff, too. The contact time is in that case not important, because the water is flowing several times through the filter. On the contrary: if the water is flowing too slow through a filter ORP (redox) reducing processes that are not welcome will occur. The adsorption capacity of the activated carbon will decrease after some days. Remove the carbon and never use it again. Depending on the yellow colour (e.g. tannins) of the water use fresh activated carbon every 1...3 months - not more. Unfortunately activated carbon is adsorbing important substances, too: vitamins, amino acids and with co-adsorption trace elements. So these sub-stances are not available for animals and plants (algae). To have a clue how often to change the carbon you can look at the yellow colour of the water. Take white sheet of paper and drown it half into the water. If the submerse paper is still white you do not need activated carbon. If it is a little bit yellow fill up the activated carbon filter with fresh material. But activated carbon cannot replace a regularly water change - neither in fresh water nor in sea water aquaristic.
Especially lovers of crust anemones (Palythoa spec.) must pay particular attention to the very toxic palytoxin. Direct contact, ingestion or inhalation of aerosols contaminated with palytoxin is extremely dangerous. Activated carbon is a safe protection to reduce the concentration in open water (and thus also in the aerosols). There's no antidote to neutralize the palytoxin!